Description
Advertising Perpetual Calendar by Albert Gerrer for Suchard MILKA circa 1965
It was in Albert Gerrer’s workshop in Mulhouse that the first calendars in vitrophanie were created.
The vitrophanie technique involves printing advertising under a pane of glass. Here, the glass is mounted on a small plastic box. Four “windows” show the day of the week, the day of the month (01 to 31) and the month, printed on strips of paper mounted on rollers. The display can be adjusted manually by means of four knobs on the sides.
A collector’s item with dynamic, colourful graphics.
A fine subject for this rare perpetual calendar advertising the Saint Bernard baby, designed by Pierre Probst.
Pierre Probst was a French illustrator and writer (1913-2007). He was born in Mulhouse and studied at the Beaux-Arts de Mulhouse. He opened an advertising design studio in Lyon. In particular, he worked for Suchard chocolate, creating the iconic little black dog.
Very careful packaging, insured for the value of the shipment.
